Art After Dark: BMoA Celebrates Pride 2024
The sixth year of Bakersfield Museum of Art’s Pride celebration highlights community, artistic expression, and joy - the visuals had to live up to the event.
All work property of Bakersfield Museum of Art, shared with permission.
The Brief
The Event
Art After Dark, Bakersfield Museum of Art’s (BMoA) after-hours event series celebrates Pride in June.
This was a multi-part event featuring local food trucks, community resources, local bars, and a knock-out drag show all focused on celebrating the beauty of artistic expression and individuality.
The event took place inside the museum and on the grounds.
The Direction
It says “Pride” without the literal rainbow.
Inspiration
GLAAD 2023
Pride 2021 branding
Pride 2023 branding
Print Deliverables
This event is advertised by an 11x17 poster.
On-site ephemera.
Event Signage
Digital Deliverables
Instagram Campaign - Feed Post
Instagram Campaign - Stories
Email Campaign
On-site Slideshow
Cross Promotional Graphics
The Poster
Distributed to key partners and locations, the 11×17 poster serves as the public event announcement.
The Art After Dark 2024 Series featured five events, each with their own “look”. Pride was the third out of five. All posters in the series featured a right-adjusted logo and two column format. The left column was dedicated to ticket sales and sponsors, whereas the right column featured event information & the organization logo.
This series focused on the image being the attention-grabber, with a prominent Art After Dark Logo. We wanted to get people interested to get much closer, but if they didn’t, they’d get the main information from afar, or follow the QR code to go to the website.
Personal Notes: I wanted to evoke movement and hint at the rainbow while still doing something new. I wanted a zig-zaging visual to convey movement and energy. I chose past-event images that highlighted each aspect of the night: community in fuschia, the drag show in gold, drinks in teal, and the food in lime.
I wanted the drag performances to be the most eye-catching and to make the performers look like larger-than-life goddesses, using their poses to guide the eye to the key information of the logo, the title of the event and date, and the ticket QR code.
The zig-zaging background of the image + color would lend itself well to separation for assets focusing on different parts of the event.
Instagram Feed
Key image with the logo and poster graphic followed by slides focusing on each aspect of the event, delivered blank and with text for flexibility. Final designs were collaborated on with the Social Media manager.
Shown are key image with used graphics, followed by original created designs.
Instagram Stories
Direction: Create a set of visuals with room for the social media manager to add tags and stickers as needed.
Created blank and pre-filled graphics with room for social tags and/@’s
Graphics needed:
Main graphic with date
Main Graphic with logo
Main Graphic no logo
Event-focused graphics:
Food
Bars
Art Project & Photo Booth
Drag Show
Sponsors
Sent to list of 5.5K subscribers, this e-mail had to be short and sweet. To improve legibility the bright gold drag queens and corresponding graphic were toned down to a darker green, still using event photos full of energy with a gradient, and keeping the fuschia crowd.
Main asset created, alt-text included in email.
Actual Email - view through link
Additional Assets
KVPR Banner