Art After Dark: March 2024

Bakersfield Museum of Art’s March Art After Dark was a celebration of women photographers and printmaking.

All work property of Bakersfield Museum of Art, shared with permission.

The Brief

The Event

Art After Dark, Bakersfield Museum of Art’s (BMoA) after-hours event series is a celebration of creativity. The March 2024 event celebrated the female photographers of Modern Women | Modern Vision: Photographs from the Bank of America Collection. A local bar came to serve themed drinks, and the museum hosted a printmkaing (linocut) activity for guests.

The Direction

Tie in current exhibition Modern Women | Modern Vision with event while keeping to brand guidelines.

Inspiration

Featured in the exhibition was a series by reknowned feminist photographer, Barbara Kruger: the limited color palette of her photography is both graphically strong and instantly recognizable and echoed the limited color palette of the event’s linocut project.

Barbara Kruger’s iconic work, in the exhibition and in popular culture, features red frames, limited color palette, and red bars with Futura text, often crossing the eyes or mouths of the (often) female subject. The series in the exhibition featured a small wibbly blue pattern and yellow and muted colors.

Photos are unavailable from this exhibition, but here is a link to Kruger’s work from the MoMA collection.

Print Deliverables

This event is advertised by an 11x17 poster.

Digital Deliverables

Instagram Campaign - Feed Post (1)

Instagram Campaign - Story graphic (1)

Email Campaign

Event slideshow slides (2)

The Poster

Distributed to key partners and locations, the 11×17 poster serves as the public event announcement.

The Art After Dark 2024 Series featured five events, each with their own “look”. All posters in the series featured a right-adjusted logo and two column format. The left column was dedicated to ticket sales and sponsors, whereas the right column featured event information & the organization logo.

This series focused on the image being the attention-grabber, with a prominent Art After Dark Logo. We wanted to get people interested to get much closer, but if they didn’t, they’d get the main information from afar, or follow the QR code to go to the website.